The Paperless Report
Monsanto's report is presented exclusively as an electronic document. This is a departure from the past when these reports were been printed. For the past several years, these have been converted into electronic presentations and made available on the Monsanto website but they were not designed specifically for Internet use.
This is the first report designed specifically as an electronic presentation. There are both benefits and limitations to doing it this way. On the plus side, with the rapidly expanding use of the World Wide Web this format makes the report accessible to more people worldwide, creates a forum for sharing more information and gives access to a level of detail not available in printed versions.
It has been specifically designed for web viewing with simple graphics and fast download times to make it user friendly. It also saves paper and resources and provides Monsanto with a cost-effective alternative to printing a hard-copy version.
On the negative side, the report is essentially unavailable to anyone who does not own or have access to a computer. This includes most of the developing world and a large number of households in places like Canada and the US. In addition, there are certain ease-of-use benefits to a printed report. Monsanto is asking for feedback to determine how well it works before issuing the 1999 report.
A Commitment to Employee Health
DuPont Canada demonstrates a commitment to employee health, not only by reporting on injuries and illnesses resulting in lost time, but also by reporting on employee physical fitness levels.
In its 1998 EHS report, DuPont provides data on rates of smoking, cholesterol levels, blood pressure and obesity among its employees. Benefits claims costs (as a percentage of payroll costs) are included as a EHS performance indicator.
In addition, DuPont reports on the availability of on-site fitness facilities, on-site nutritional and health counselling, and health information seminars, to demonstrate the link between its policy and actions with regard to employee health.
Employee Performance Indicators
In 1998, for the first time, BP Amoco set global targets for its people management process. Some of these processes, such as upward feedback and personal development planning, are at the leading edge.
BP also demonstrates its commitment to achieving these targets through performance measures, which are included in the report. BP Amoco reports on target attainment for key human resources activities through a number of performance indicators. They include:
- Percentage of employees receiving a performance appraisal
- Percentage of top leaders receiving "360 degree feedback": performance evaluations from team members, senior managers, and peers.
- Percentage of employees receiving 5 or more training days
- Percentage of employees having a "development discussion"
- Percentage of vacancies advertized
- Percentage of team leaders carrying out upward feedback
- Gender and nationality representation among graduate recruits, professional employees, and senior management
Likewise, BP Amoco also reports on its People Assurance Survey, an employee attitude survey with questions aligned closely to the company's Commitment to Employees. The survey measures overall morale, attitudes towards the company's social, financial, and environmental performance, and day-to-day people management, including feedback, coaching, workload and fair treatment.
Stakeholder Relationship Performance Indicators
BP Amoco also reports on the objective research, carried out both in the UK and internationally, which seeks the views of the public, business leaders, opinion-formers and NGOs. A 12-country study confirmed the importance of social and environmental responsibility as a factor in determining opinions about companies.
BP Amoco's Global Image Tracking Survey measures the performance of BP's brand in comparison with its main competitors, which helps BP to respond to new needs and to improve the quality of its products and services.
Benchmarking Corporate Environmental Management Practices
In its Towards Sustainable Development report, Ontario Power Generation includes a description of the benchmarking study conducted by a consultant to compare OPG's corporate environmental management practices and processes to those of best-in-class organizations.
The consultant's report affords OPG a third-party evaluation of both strengths and weaknesses in its corporate environmental practices and processes, and an essential baseline for measuring its progress. A synopsis of the findings is provided and OPG also outlines its response.